Privacy policy

Privacy Policy Animaux Troupeau

Last updated: 24 July 2026

Animaux Troupeau attaches great importance to protecting your personal data. This Privacy Policy explains which personal data we collect, why we use it, with whom we share it, how long we retain it and which rights you have.

This Privacy Policy applies when you:

visit our website at animauxtroupeau.com;
place an order with us;
create a customer account;
subscribe to our newsletter;
contact us;
interact with our advertisements or social media channels.

1. Who is responsible for your personal data?

Animaux Troupeau is responsible for the processing of your personal data as described in this Privacy Policy.

Animaux Troupeau
Minister Nelissenstraat 28
4818 HT Breda
The Netherlands

Email: info@animauxtroupeau.com
Website: animauxtroupeau.com

For questions about this Privacy Policy or the processing of your personal data, you can contact us using the email address above.

2. Which personal data do we process?

The personal data we process depends on how you use our website and services.

Information you provide to us

When you place an order, create an account or contact us, we may process the following information:

first and last name;
billing address and delivery address;
email address;
telephone number;
order details;
return and refund information;
payment method and payment status;
company and invoicing details, where applicable;
account information and password in encrypted form;
the content of messages, emails and other communications;
preferences, such as your size, language or marketing preferences;
information you provide when submitting a complaint, question, return or warranty request.

We do not always receive your complete payment details. Sensitive payment information, such as full credit card details, is generally processed directly by Shopify Payments and the financial service providers involved.

We generally only receive the information necessary to process your payment and order, such as your payment method, payment status and transaction information.

Information collected automatically

When you visit our website, certain technical and usage information may be collected automatically, including:

IP address;
browser type and browser version;
device type and operating system;
language and time zone settings;
cookie identifiers;
pages visited and products viewed;
search queries made on the website;
products added to your shopping cart;
the date, time and duration of your visit;
the referring website or advertisement;
information about how you navigate the website;
general location information derived from your IP address;
information concerning the performance and security of the website.

Non-essential analytical and marketing information is only collected after you have provided consent through our cookie settings, where consent is legally required.

Information received from other parties

We may receive personal data from parties involved in providing our services, including:

Shopify and Shopify Payments;
delivery services such as PostNL;
payment and fraud-prevention service providers;
Mailchimp;
Google;
Meta, including Facebook, Instagram and WhatsApp;
parties through which you communicate with us or complete an order.

3. Why do we use your personal data?

We only process your personal data where a valid legal basis applies.

Processing and fulfilling orders

We use your personal data to:

register and process your order;
process your payment;
ship your order;
inform you about the status of your order;
process returns, refunds and warranty requests;
send invoices and order confirmations;
perform our agreement with you.

Legal basis: performance of a contract.

If you do not provide the necessary order and delivery information, we may be unable to process or deliver your order.

Customer service and communication

We use your personal data to:

answer questions;
resolve complaints or problems;
contact you regarding an order;
provide assistance with returns or payments;
investigate fraud, misuse or delivery issues.

Legal basis: performance of a contract and our legitimate interest in providing effective customer service and maintaining proper records.

When you contact us through WhatsApp, certain information is also processed by WhatsApp and Meta. Using WhatsApp is voluntary. You can also contact us by email.

Payments and fraud prevention

We use certain personal data to process payments, verify transactions and prevent fraud, misuse and other unauthorised activities.

Shopify Payments and the financial service providers involved may process information such as payment details, billing information, IP address, device information and transaction characteristics.

Legal basis: performance of a contract, compliance with legal obligations and our legitimate interest in limiting fraud and payment risks.

Shipping and delivery

We share the information necessary to deliver your order with PostNL or another delivery service and to provide you with delivery status updates.

This may include:

your name;
delivery address;
email address;
telephone number;
order and shipping information;
tracking information.

Legal basis: performance of a contract.

Newsletters and email marketing

When you subscribe to our newsletter, we use your email address and, where applicable, your name to send you information about:

new collections;
offers and promotions;
product information;
news from Animaux Troupeau;
abandoned shopping carts, where permitted;
personalised recommendations, where you have provided consent.

We use Mailchimp to send and analyse our newsletters. Through Mailchimp, we may be able to determine whether an email has been delivered, opened or clicked, where permitted by your settings and applicable law.

Legal basis: your consent or, where permitted by law, our existing customer relationship for marketing similar products of our own.

You can unsubscribe at any time by using the unsubscribe link at the bottom of each marketing email. You can also email us at info@animauxtroupeau.com.

Withdrawing your consent does not affect processing carried out before your consent was withdrawn.

Website analytics and improvement

With your consent, we use analytical technologies, which may include Google Analytics and Shopify Analytics, to understand how our website is used and performs.

We use this information to:

understand how visitors use our website;
identify technical problems;
improve website navigation and speed;
optimise products and pages;
measure the effectiveness of campaigns.

Legal basis: your consent, where consent is required.

Personalised advertising

With your consent, we use marketing technologies provided by parties including Google and Meta. This allows us to:

measure advertising performance;
display advertisements to relevant audiences;
prevent you from repeatedly seeing the same advertisement;
understand purchases or other actions following an advertisement;
create audiences based on website visits and interactions.

These technologies may process information such as:

IP address;
cookie or device identifiers;
pages and products viewed;
products added to your shopping cart;
purchase and transaction events;
the date and time of interactions;
referring advertisements or campaigns.

Google and Meta may combine this information with other information available to them, depending on your account, privacy and advertising settings with those parties.

Legal basis: your consent.

You can change or withdraw your consent at any time through the cookie settings on our website.

Legal obligations and administration

We may process personal data to:

maintain our tax records;
comply with accounting and statutory retention requirements;
respond to requests from competent regulators and public authorities;
establish, exercise or defend legal claims;
comply with obligations under consumer protection legislation.

Legal basis: compliance with a legal obligation and, where applicable, our legitimate interest in protecting our rights.

4. Cookies and similar technologies

Our website uses cookies and similar technologies, including pixels, tags, local storage and scripts.

Necessary cookies

Necessary cookies are required for the website and online store to function properly. They are used for purposes such as:

remembering the contents of your shopping cart;
completing the checkout process;
processing payments;
fraud prevention and security;
remembering your cookie preferences;
signing in to a customer account;
remembering language and regional settings.

Consent is not required for strictly necessary cookies.

Analytical cookies

Analytical cookies help us understand how the website is used and how it can be improved. We request your consent for analytical cookies where this is legally required.

Marketing cookies

Marketing cookies and pixels are used to measure and personalise advertising. These cookies are only placed after you have provided consent.

You can change your cookie preferences at any time through the cookie settings on our website. Refusing or withdrawing consent does not affect strictly necessary cookies.

You can also delete or block cookies through your browser settings. If you block necessary cookies, certain parts of the online store may not function properly.

The current cookies, providers, purposes and retention periods are displayed in our cookie banner or cookie settings.

5. With whom do we share your personal data?

We do not sell your personal data.

We only share personal data where necessary to provide our services, where you have provided consent or where we are legally required to do so.

Shopify and Shopify Payments

Our online store is hosted and technically supported by Shopify. Shopify processes information required to display the website, manage customer accounts, process orders and facilitate payments.

For certain services, such as Shopify Payments, Shop Pay or other Shopify consumer services, Shopify may also process personal data as an independent data controller.

PostNL and other delivery services

We share delivery and contact details with PostNL or another delivery service to deliver your order and send tracking notifications.

Mailchimp

We use Mailchimp for newsletters and email marketing. Mailchimp may process information including your email address, name, subscription status and interactions with marketing emails.

Google

With your consent, we may use Google services such as Google Analytics and Google Ads. Google may receive information about your device, use of our website and interactions with advertisements.

Other service providers

We may share information with other parties that support our business, including:

IT and hosting service providers;
accountants and administrative service providers;
customer service and communication service providers;
fraud-prevention and security partners;
legal and professional advisers;
public authorities, regulators or law-enforcement agencies where we are legally required to disclose information.

These parties only receive the information they need to perform their services. Where they process personal data on our behalf, we enter into appropriate privacy and security arrangements.

6. Transfers outside the European Economic Area

Some of our service providers, including Shopify, Mailchimp, Google and Meta, operate internationally. As a result, personal data may be processed or accessed outside the European Economic Area.

Where personal data is transferred to a country without an adequate level of data protection, we use appropriate legal safeguards where required, such as:

an adequacy decision adopted by the European Commission;
participation by the relevant service provider in a recognised data-protection framework;
standard contractual clauses approved by the European Commission;
additional technical and organisational security measures.

You can contact us for more information about the safeguards used for a particular transfer.

7. How long do we retain your personal data?

We do not retain personal data for longer than necessary for the purposes for which it was collected, unless a longer retention period is legally required or otherwise necessary.

We generally apply the following retention periods:

Orders, invoices and payment records: for at least seven years following the end of the relevant financial year, in accordance with our tax and accounting obligations.
Customer account information: for as long as your account remains active. If you ask us to delete your account, we will delete or anonymise it, except where information must be retained by law.
Customer service and correspondence: generally for no longer than two years after your question, complaint or request has been resolved. Relevant information may be retained for longer in the event of a dispute or potential legal claim.
Returns, warranties and complaints: for as long as necessary to process the request and comply with applicable legal or contractual obligations.
Newsletter information: until you unsubscribe or withdraw your consent. We may retain limited information regarding your unsubscribe request to prevent further unwanted marketing and to demonstrate that your request has been processed.
Cookie and analytics information: in accordance with the retention periods stated in our cookie settings.
Fraud and security information: for as long as necessary to investigate fraud or misuse and protect our systems.
Information contained in backups: until the relevant backup is overwritten or deleted in accordance with our regular backup cycle.

Once the applicable retention period has expired, we will delete or anonymise the information.

8. Security of personal data

We take appropriate technical and organisational measures to protect personal data against:

loss;
misuse;
unauthorised access;
unauthorised disclosure;
unauthorised alteration;
destruction.

Our measures include secure connections, access restrictions, secured accounts and the use of reliable service providers.

No method of electronic storage or transmission is completely risk-free. We therefore continue to review and improve our security measures where necessary.

9. Automated decision-making

Animaux Troupeau does not make decisions based solely on automated processing that produce legal effects concerning you or otherwise significantly affect you.

Shopify, Shopify Payments and the payment or fraud-prevention providers involved may use automated systems to screen transactions for fraud and security risks. As a result, a payment or order may be flagged for additional review or declined.

If you believe that an order or payment has been declined incorrectly, please contact us. Where possible, we will review the situation or refer you to the relevant payment service provider.

10. Your privacy rights

Under the General Data Protection Regulation, you have several rights.

You can ask us to:

provide access to the personal data we process about you;
correct or complete inaccurate or incomplete information;
delete your personal data;
restrict the processing of your personal data;
transfer information you provided to us;
stop processing based on our legitimate interests;
stop using your personal data for direct marketing;
withdraw previously provided consent;
provide information about the source and recipients of your personal data.

If you object to direct marketing, we will stop using your personal data for that purpose.

You can submit a request by emailing info@animauxtroupeau.com. Please clearly state which right you wish to exercise.

We may request additional information to verify your identity. We will only do this where necessary to prevent personal data from being disclosed to the wrong person.

We generally respond to requests within one month. For complex or extensive requests, this period may be extended in accordance with the GDPR. If this occurs, we will inform you of the extension and the reason for it within the first month.

Some rights are not absolute. For example, we may refuse a request in whole or in part where we are legally required to retain information or where the information is necessary to establish, exercise or defend a legal claim. If we refuse a request, we will explain the reason.

11. Making a complaint

If you have a complaint about how we process your personal data, please contact us first at info@animauxtroupeau.com. We will endeavour to resolve your complaint carefully and as quickly as possible.

You also have the right to submit a complaint to the Dutch supervisory authority:

Dutch Data Protection Authority
Autoriteit Persoonsgegevens

12. Children

Our online store is not specifically directed at children under the age of 16. We do not knowingly collect personal data from children for marketing purposes without the required consent of a parent or legal guardian.

If you believe that a child has provided us with personal data without valid consent, please contact us at info@animauxtroupeau.com. We will investigate the situation and delete the information where necessary.

13. Links to other websites

Our website may contain links to websites or services provided by other parties. We are not responsible for the privacy practices or content of these external websites.

We recommend reading the privacy policy of the relevant website or service before providing personal data.

14. Changes to this Privacy Policy

We may amend this Privacy Policy when our services, website, systems or applicable legislation change.

The most recent version will always be published on our website. The date on which the Privacy Policy was last updated is stated at the top of this document.

In the event of significant changes, we may also notify you through our website or by email.

15. Contact

If you have any questions, comments or requests regarding this Privacy Policy or the processing of your personal data, please contact us: